Clinique’s at it again! The company’s either trying to be authentic by keeping the spelling mistakes in the ‘real-life’ reviews, or it’s too bloody mean to pay for a proofreader. Either way it should be ‘its’ rather than it’s. Skin deep10 Dec, 2015 in grammar / misspelling / sign tagged apostrophe / clinique / makeup / marketing / PR / thecopyeditor by Camilla