This is Clinique’s third appearance on this blog. This time, for the rogue comma after ‘elegant’. FYI commas in a list replace the word ‘and’. In this case ‘elegant new fragrance’ would suffice. (Also, why is it written out twice?)
clinique
Clinique’s at it again! The company’s either trying to be authentic by keeping the spelling mistakes in the ‘real-life’ reviews, or it’s too bloody mean to pay for a proofreader. Either way it should be ‘its’ rather than it’s.
Skin deep
From the rogue apostrophe in ‘mascara’s’ to the missing hyphen in high impact and the weird monetary decimal places (seriously, who bothers with a clumsy .00 these days?), Clinique, part of the multi-million-pound cosmetics giant Estée Lauder, scrimps on the grammatical make-up of its ad campaign.