Clinique’s at it again! The company’s either trying to be authentic by keeping the spelling mistakes in the ‘real-life’ reviews, or it’s too bloody mean to pay for a proofreader. Either way it should be ‘its’ rather than it’s.
This shop might sell notepads, or may simply be advertising the fact that it has ground to a halt. Remember, grammar fans: if paper goods are concerned, then E is for envelope, ie stationEry. If something’s not moving, then A is for anchored, ie stationAry.
From the rogue apostrophe in ‘mascara’s’ to the missing hyphen in high impact and the weird monetary decimal places (seriously, who bothers with a clumsy .00 these days?), Clinique, part of the multi-million-pound cosmetics giant Estée Lauder, scrimps on the grammatical make-up of its ad campaign.