Ey by gum

Tesco product designers need to brush up on their grammar rules. A cursory glance at any dictionary would reveal that this toothpaste is stripy not stripey. Same applies to smoky, spicy, shady etc.

REMEMBER: When you add a ‘y’ or a suffix which starts with a vowel to a word which ends in a silent ‘e’, drop the ‘e’*.

 *Although, tediously, there are exceptions to all grammar rules. See smiley, chocolatey etc for proof that the English language is sometimes contradictory and often a pain in the jacksey (that’s with an ‘ey’, BTW).